2012
friday debut of sf bar-cams stirs sour reception
but after customers complained — including several male patrons who expressed concern that their girlfriends could check up on their activities via the video stream — the boardroom turned off the camera after only a few months of operation.
“we stopped it because it was creepy and people didn’t like it,” gray said. “there was push back from a lot of different people.”
in what must feel like a deja vu moment, gray is letting another startup put video cameras in another bar called tope, which he owns. only this time there won’t be any streaming video of embarrassing or relationship-destroying bar room shenanigans.
call it a sign of the times. tope is one of about 20 bars launching a service called scenetap in san francisco on friday. this may just be the start. scenetap could conceivably prove useful for a variety of retail companies, providing data on when customers shop in stores, what items they browse, and other in-store behaviors and patterns. but it also raises expected hackles of privacy watchdogs who worry the data could be combined with a person’s online footprint to do what even google can’t do right now — match your internet activities with your offline world. (oh wait, they could do that by using scenetap in google street view
cars!)
i left my personal data in san francisco
scenetap’s devices, located near the front entrance, keep track of the number of people who enter and exit a venue and use facial detection software on video feeds to figure out what gender and age customers appear to be. it provides that traffic and demographic information to bar owners who can design marketing and other promotions to target specific audiences, while users of the scenetap app can see which bars in their area are “hopping.”
that seems to be a far cry from sending live video to the internet like the barspace service did, yet scenetap has hit a a nerve in san francisco, touching off a frenzy of criticism on blogs and social media sites.
“the people here care about our bars and clubs, we care about each other, and we take our privacy seriously around here,” writes violet blue, a blogger at cnet sister site zdnet. “we also know a lot about tech, so a startup that rolls in to carpetbag an invasive app space into clubbing is — in most ways — doomed to fail. there isn’t much scenetap could have done to smooth over the idea of putting cameras into bars — in this city, anyway.”
managers of several bars in chicago and madison, wis., where scenetap has already launched, told cnet that they had not received any privacy complaints regarding the video cameras’ presence in the bars. the service is also operating in austin, athens, ga., bloomington, ind., and gainesville, fla., according to the company’s web site.
if scenetap is getting this much heat before its san francisco launch, how did barspace fare? its domain is up for sale and the app is nowhere to be found.
barspace co-founder michael deignan told cnet that he and the other founders moved on to other ventures and shut down the service earlier this year. it had launched in 2009. “up until we turned it off we had great traffic and a lot of customers,” he said. “it made more sense to go over to a new company while it is hot and get it started. it’s a resource issue.”
asked if there had been privacy complaints or lawsuits filed over the streaming video, deignan said: “there were no lawsuits and no complaints. if there were, it’s nothing i heard about.”
in fact, the startup got a spike in business following reports in the east bay express and the san francisco weekly last july that barspace was streaming from nearly 50 bars, he said. “it wasn’t anything like the shit storm scenetap is dealing with.”
even though live video is perceived as more invasive, barspace’s video was taken of the whole room and not close up, and it was grainy with faces were blurred out, according to deignan. whereas, scenetap appears to be doing data mining, he said, adding “have you seen ‘minority report?’”




























